Sagelane is a American boutique car wash experience located in premium shopping malls across the United States.

It boasts an eco friendly waterless car wash with its target market aimed at a female audience taking the hassle out of keeping your car clean.

The brand needed to be different from other ‘male focused’ carwash brands on the market, embracing a more creative fun and personable approach.

I worked with the agency Roy as Creative Director on the brand working across all creative areas and required outputs to create the brand identity, icons, illustrations, typography treatments and digital components.