Yaye is an Australian Indigenous owned skincare brand. Started in the Northern Territory of Australia in 2019 by Melissa Cole, Founder and Creator of the brand and it’s wide product range.

Utilising Australian Indigenous ancient bush medicine techniques with native flora extracts to create a premium skincare range to battle the complex and harsh Australian environment.

The brief was to rebrand the existing logo and build out a more flexible packaging design system that reflects the premium and medicinal tone for the relaunch of the brand.