Bud Light

CREATIVE DIRECTION /

PACKAGING DESIGN /

ILLUSTRATION /

BRANDING /

GRAPHIC DESIGN /

CREATIVE DIRECTION / PACKAGING DESIGN / ILLUSTRATION / BRANDING / GRAPHIC DESIGN /

Budweiser is an American Icon in the Beer industry. Founded in 1887 in Missouri, it fast became the most popular beverage in America and then world.

BudLight is a extremely popular beer in China, I worked as Design Director to revamp the Bud Light packaging designs for the Chinese market.

Remixing existing assets and looking for new ways to carve out a strong visual expression that represents a time honoured brand.

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