Two Italian Boys
CREATIVE DIRECTION /
PACKAGING DESIGN /
ILLUSTRATION /
BRANDING /
GRAPHIC DESIGN /
CREATIVE DIRECTION / PACKAGING DESIGN / ILLUSTRATION / BRANDING / GRAPHIC DESIGN /
Piromit Wines was a family run wine business in need of capturing a new market. With generations of experience they were failing to capture the younger market but created award winning and industry recognised quality wine.
I created the new brand identity, illustration and packaging for the relaunch. The new brand grew astronimically in the first 5 years opening up to new younger demographics and became a major disruption to the wine space. I then took over the brand’s social media accounts and day to day creative management of the brand.