Special

CREATIVE DIRECTION /

PACKAGING DESIGN /

ILLUSTRATION /

BRANDING /

GRAPHIC DESIGN /

CREATIVE DIRECTION / PACKAGING DESIGN / ILLUSTRATION / BRANDING / GRAPHIC DESIGN /

Special is a digital gift card provider launched in Australia as a alternative gift card that works across multiple retailers.

I created the brand art direction, using the existing brand identity and colour palette to create new illustrations and brand style guide used for digital and print creative.

This translated into a fleshed out brand, including app, digital ads, illustrations and print.

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