RentPay
CREATIVE DIRECTION /
PACKAGING DESIGN /
ILLUSTRATION /
BRANDING /
GRAPHIC DESIGN /
CREATIVE DIRECTION / PACKAGING DESIGN / ILLUSTRATION / BRANDING / GRAPHIC DESIGN /
Rentpay is a first to market Buy Now Pay Later product, assisting renters into accessing short term loans to secure the property of their dreams.
Rentpay is a sub brand of real estate search engine, Rent.com.au.
Their target market is millenials, as this generation struggles most to find the funds to move out of home or secure a better property.
I created the brand identity, style guide, website, illustrations and digital advertisements for the brand’s launch and continue to manage all creative.