Optimum is one of America’s largest telecommunications providers offering a wide range of services from home interent, mobile, cable and home phone coverage.

To compete with the already crowded market, in 2021 Optimum wanted a brand refresh, retaining the core colour palette and logo but showcasing a more modern and identifiable brand system that stands apart from it’s competitors.

I worked with VMLYR New York in creating the new Optimum brand world, using a graphic system built from concentric circles that link representing connectivity in it’s many forms. The rings are adaptable across a multitude of brand assets.