Hyundai X
FIFA World Cup

CREATIVE DIRECTION /

PACKAGING DESIGN /

ILLUSTRATION /

BRANDING /

GRAPHIC DESIGN /

CREATIVE DIRECTION / PACKAGING DESIGN / ILLUSTRATION / BRANDING / GRAPHIC DESIGN /

Hyundai was the major automotive sponsor for the FIFA 2018 World Cup in 2018. To celebrate this partnership a campaign was launched called ‘Have a Fling with Football’ encouraging fans to abandon their traditional Aussie sporting codes and have a fling with Soccer for the world cup.

I created the visual identity, collateral, website and key visual for this campaign.

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