Special
ART DIRECTION / ILLUSTRATION /
BRANDING / GRAPHIC DESIGN
Special is a digital gift card provider launched in Australia as a alternative gift card that works across multiple retailers.
I created the brand art direction, using the existing brand identity and colour palette to create new illustrations and brand style guide used for digital and print creative.
This translated into a fleshed out brand, including app, digital ads, illustrations and print.
I created the brand art direction, using the existing brand identity and colour palette to create new illustrations and brand style guide used for digital and print creative.
This translated into a fleshed out brand, including app, digital ads, illustrations and print.









