Optimum
CREATIVE DIRECTION / BRAND WORLD /
SOCIAL MEDIA / WEB / DESIGN
Optimum is one of America’s largest telecommunications providers offering a wide range of services from home interent, mobile, cable and home phone coverage.
To compete with the already crowded market, in 2021 Optimum wanted a brand refresh, retaining the core colour palette and logo but showcasing a more modern and identifiable brand system that stands apart from it’s competitors.
I worked with VMLYR New York in creating the new Optimum brand world, using a graphic system built from concentric circles that link representing connectivity in it’s many forms. The rings are adaptable across a multitude of brand assets.
To compete with the already crowded market, in 2021 Optimum wanted a brand refresh, retaining the core colour palette and logo but showcasing a more modern and identifiable brand system that stands apart from it’s competitors.
I worked with VMLYR New York in creating the new Optimum brand world, using a graphic system built from concentric circles that link representing connectivity in it’s many forms. The rings are adaptable across a multitude of brand assets.
About
Since graduating from Billy Blue School of Graphic Design in 2005 Robbie has continually worked in the design industry across a wide range of agencies and studios. Resulting in extensive brand and design experience over a range of disciplines.
Contact
info@robbieellis.com.au
US +1 (929) 677-0577
AUS +61 43 882 9955