Mastercard / Australian Open
CREATIVE DIRECTION / ENVIRONMENTAL CONCEPT
As a key sponsor of the Australian Open, Mastercard wanted to host a premium hospitality and digital experience on-ground at the Australian Open.
The brief was to create a space to entertain Mastercard’s executives B2B clients and to communicate Mastercards evolution as a business from a payments company into market leaders in Fintech.
I created the concept for the suite where tennis matches taking place on the main court would be translated into graphics and projected onto a large LED screen placed outside for the public to view.
The brief was to create a space to entertain Mastercard’s executives B2B clients and to communicate Mastercards evolution as a business from a payments company into market leaders in Fintech.
I created the concept for the suite where tennis matches taking place on the main court would be translated into graphics and projected onto a large LED screen placed outside for the public to view.
