Inghams Australia



CREATIVE DIRECTION / PACKAGING /
BRANDING / ILlUSTRATION

AGENCY : Now Comms
Inghams American Bites is a new chicken snack aimed at the millenial target market. The brief was to create five American themed illustrative packaging designs to encapsulate and visualise the distinct individual flavours each have.

I art directed the packaging designs, completed the illustrations and took the concepts all the way to final art.

The range sold beyond expectations and his being expanded into a new range called Aussie Bites.











About


Since graduating from Billy Blue School of Graphic Design in 2005 Robbie has continually worked in the design industry across a wide range of agencies and studios. Resulting in extensive brand and design experience over a range of disciplines.

Contact


info@robbieellis.com.au
+61 438 829 9955