Gundagai Lamb


CREATIVE DIRECTION / PACKAGING,
BRANDING / GRAPHIC DESIGN

Gundagai Lamb is a 150 year old Lamb Providore owned by the Barton Family from Gundagai NSW.

The brief was to create a new to market brand aimed at younger audience, creating a brand that was a new take on an a very traditional market.

Using Gundagai’s original name created by the local Indigenous people, ‘The Crossing Place’, referencing where the two major rivers cross not far from the region. The cross forms a major part of the brand identity.









About


Since graduating from Billy Blue School of Graphic Design in 2005 Robbie has continually worked in the design industry across a wide range of agencies and studios. Resulting in extensive brand and design experience over a range of disciplines.

Contact


info@robbieellis.com.au
+61 438 829 955