Coco Luxe
CREATIVE DIRECTION / PACKAGING /
BRANDING / GRAPHIC DESIGN / ILLUSTRATION
Coco Luxe is a premium coconut water brand made in Australia using fair trade organic coconuts and eco friendly packaging.
The brief was to disrupt the market by creating a brand that stood above an already crowded space by creating a youthful presence on shelf, that was not only eye catching but also reminiscent of 60’s Australian beach culture.
I worked as Creative Director directly with the brand founder creating the packaging, brand identity and brand style guide for the roll out in the US and Australia.
The brief was to disrupt the market by creating a brand that stood above an already crowded space by creating a youthful presence on shelf, that was not only eye catching but also reminiscent of 60’s Australian beach culture.
I worked as Creative Director directly with the brand founder creating the packaging, brand identity and brand style guide for the roll out in the US and Australia.
About
Since graduating from Billy Blue School of Graphic Design in 2005 Robbie has continually worked in the design industry across a wide range of agencies and studios. Resulting in extensive brand and design experience over a range of disciplines.
Contact
info@robbieellis.com.au
US +1 (929) 677-0577
AUS +61 43 882 9955